Foundational Marketing Strategy
Nurture your vision with a tailored marketing blueprint that brings your unique brand to life.
Your Problem
You're just starting out or rebranding, and you need a solid marketing foundation to build upon. You're not sure how to define your brand voice, reach your target audience, or which marketing channels to prioritize.
You know you’re the expert on your own brand, so you’ve tried managing it on your own
You’ve tried to create a brand and marketing strategy, but can’t see your value proposition on your own. You have an idea of who your customer is, but you’re unable to convert this foggy vision into a comprehensive plan to reach them. There’s something about you that people are drawn to, but you’re unable to tell your story through your marketing channels.
What You’ve Tried (aka What Hasn’t Worked)
What You Need
Our Foundational Marketing Strategy provides you with a comprehensive marketing playbook, giving you clarity on your brand positioning, target audience, and most effective marketing channels.
Listen, it’s not your fault. Starting a new business or product line is impossible to do on your own.
Let me help.
Here’s what we’ll do:
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We dive deep into your business values, unique selling propositions, and target audience.
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We pinpoint your ideal customers by delving into demographics, psychographics, and behavior patterns, creating detailed personas that bring your audience to life and guide your marketing efforts.
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We analyze your industry, competitors, and potential customers.
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We create a tailored marketing strategy aligned with your business goals and resources.
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We provide a step-by-step plan for executing your marketing strategy.
Brand messaging and positioning guide
Target audience personas
Competitive analysis
Channel strategy recommendations
Content strategy outline
Marketing budget allocation guide
Key performance indicators (KPIs) and measurement plan
What’s Included
“If you're a female entrepreneur feeling stuck with your marketing, Emily is the expert you need!”
Rebecca Solodovnik
Founder of mindfree me